Maxine J Horn – CEO, IP Innovator & Visionary
Maxine J Horn — CEO, IP Innovator & Visionary

Maxine initiated the concept and hand-picked the co-creation team in 2009 which led to the launch of Creative Barcode in September 2010. She continues to guide the organisation through the shifting sands of Intellectual Property and keeps the organisation ahead of the curve with ethics, trust and etiquette at the heart of its operating principles.

Maxine has over 21 years’ experience in the design, innovation and knowledge transfer sectors of the creative industries. Between 2006 and 2011 she was a member of the UKIPO B2B Strategy Group and was actively involved in the IP Intellectual Property Review headed up by Ian Hargreaves and latterly Richard Hooper, since the review was launched by UK Prime Minister David Cameron in November 2010. Maxine is a highly regarded innovator in the IP sector, a pioneer of Open Innovation and an acknowledged opinion-former and author.

She founded and ran British Design Innovation* (born British Design Initiative Ltd) the trade association for designers and innovators from 1993 to January 2011 and launched the University Design Industry Partnership Scheme (UDIPS) in June 2010. * Continued under license from BDI Ltd to British Design Innovation from September 2005 through to license termination.

In 2012 she re-launched Innovation Bank - a safe trading portal for collaborative innovation, co-creation and the buying, selling,  licensing of innovation concepts and IP. It operates under Creative Barcode® Trust Charter principles. Maxine was a runner-up in the First Women Awards for business pioneers.

Paul Mellor – Creative Director & Business Strategy
Paul Mellor — Creative Director & Business Strategy

Paul Mellor picked up the design mantle from Nat Marsh and Richard Wolfstrome in October 2013 to bring refreshed perspective to Creative Barcode and evolve its assets through to the next stage of its innovation journey. Paul is a Co-Founder and Design Director of London Full Service Creative Agency Mellor&Scott and manages a team of designers. He is a fellow of the Chartered Society of Designers and an Ambassador of the London Chamber of Commerce as well as a launch member and huge fan of Creative Barcode.

Paul has worked in the creative industry for over 10 years. He co-founded Mellor and Scott in 2008 with former director David Scott and runs it today with fellow Director James Smith.

Paul is responsible for over-arching commercial strategy and design direction driving the business forward in a multi-faceted role of Marketeer, Designer, Strategist, Writer, Speech Maker and Director.

He says “Our clients put their most prized assets in our hands entrusting us to shape, mould, develop, evolve and constantly improve those assets. We recognise and respect that responsibility and always strive to delight and deliver beyond expectation”.

Stephen West – Director, Business Development

2018 Creative Barcode - Present - Consulting: Sales and Business Development.
2011-2017 – Shutterstock:  First employee in the UK  and set up all aspects of the office which now currently employs around 100 people.  Key driver of Sales, Marketing and Business Development across the Agency, Corporate and Media sectors.
2001- 2010 – Getty Images:   Media Sector, involved in many $1 Million+ deals UK deals.  Spent one year in Singapore setting up the Media and Corporate sales team, driving sales throughout South East Asia.
2006-2007 – Media Vast: First Sales person in the UK, tasked with setting up and driving the UK media business.

Tony Graham – Director, Sales & Marketing

Before joining Creative Barcode as director of sales and marketing, Tony served as Senior Sales Director at Getty Images and worked with clients such as ; P&G, Unilever, HSBC, Barclays, Shell and BP.
Tony has worked with clients on projects that cover visual brand identity, USG for customers; sponsorship solutions using visual content and with rights holders to explore revenue opportunities within the visual content industry

Bruce Renfrew – Director

An Industrial Design Engineer educated at Leicester DeMontfort University with over 30 years experience in product design and development.

Bruce is inventor and co-inventor of numerous patents across a broad spectrum and has won a myriad of design awards. Following a collaboration between Renfrew Group International and Professor Joan Taylor, De Montfort University, Bruce was named inventor of the year 2014 for the design and development of the artificial pancreas that automatically releases the correct insulin dose to diabetic patients.

His industry sector experience spans scientific equipment, capital goods, medical products and automotive vehicles.

Johnathan Turrall, Metal Air - Advisory Board – CTO

Johnathan founded MetaLair Ltd in 2012 to provide specialist cryptocurrency and blockchain services to its international client base of predominantly fintech businesses. He began working with Creative Barcode in late 2015 undertaking a full feasibility study on the utilisation of block chain technology to under pin a new business model for the attribution and protection of Intellectual Property and an automated licensing platform combined with a full payment system enabled for all currencies including crypto currencies.

Christine Losecaat MBE, FRSA – International Advisor - Creative Industries

Christine is an internationally experienced senior business strategy, marketing and communications specialist and coach. Emmy Award winning producer.

Over 25+ years experience with a robust track record of taking initiatives from strategic planning through to successful execution in domestic and overseas markets.

Demonstrable expertise working at highest levels of government internationally, marketing and international business development experience in particular in the creative industries and cultural and business knowledge of China and East Asia.

Stuart Wilkins – Advisory Board: Investment Strategist

An experienced Board level executive with over 30 years in the banking industry in the UK and Europe

Wide range of knowledge and skills in the corporate world with sound commercial judgement coupled with risk management expertise.

Former senior banking executive with the private banking division of a major UK bank. A specialist in risk management with a proven track record of establishing risk governance and operating models ; Director of various investments funds and group companies.

Vivike Sedov, EY – Advisory Board: Business Modelling & Digital strategy

Viv works with clients to help define business strategies and business cases in the context of digital transformation, driven by technologies such as big data, open data, machine learning, robotics, smart cities, IoT, blockchain, etc.

Currently Director - Digital Strategy at EY Management consultants with over 17 years of global consulting experience. Possesses a strong blend of business strategy and technology consulting. Leads and inspires project teams reporting at the CxO and Board level.

Worked for Booz and Monitor Deloitte  and Accenture and currently sits on the Creative Barcode IP Blockchain advisory board guiding the development of new business modelling in the intellectual property sector utiising blockchain technologies.

Ros Lynch, UK IPO, Director of Copyright and IP Enforcement – Advisory Board: Observer

A key player in the Hargreaves and Hoopers Ministerial review of UK IP and currently responsible for developing UK Government policy on copyright and IP enforcement. Sits on the Creative Barcode/IP Blockchain Advisory board as an Observer


Nigel Spencer, British Library – Advisory Board: IP and Business Centre Development

31 years experience at British Library responsible for the development and delivery of services to support innovation and enterprise through the British Library (BL) Business & IP Centre.

Have led major initiatives such as the 2009 JISC-funded 'Business Information Resources & Landscape & Feasibility Study'​, the Patent Express document delivery service; the BL Images online picture library;  and the British Library contribution to EU Interreg-funded Open Innovation project.

Specialties: Open innovation, business information, lean startup, change management, revenue generation in library and information services, innovation enterprise support.

Michael Tomes, Founder Creative Pool – Advisory Board: Representing Creative Industries

Michael is founder of Creativepool ( He has driven the strategic development and growth of the creative industries portfolio platform to showcase over 175,000 individual members and 15,000 company members. Members showcase their work; share, collaborate and connect on an international basis.

Michael will assist with advising on integration of a CB/IP Blockchain API into third party portfolio sites.

Vanessa Brady, OBE, President and Founder SBID – Advisory Board: Representing the interests of UK's Interior Design Sector

The Society of British Interior Design is now the fully inducted British representative member of the European Council of Interior Architects and designers. This Council represents the highest standards for interior architects and designers with links to 15 Countries throughout Europe. Commissioning a Full Member of the Society reassures consumers that a designer member has achieved the highest possible measure of qualification/experience in Britain.

The Society is the fastest growing organisation in Britain. Collaborative working programmes now confirmed with several government bodies and organisations within the construction industry will define and impact on interior design. Ultimately the Society of British Interior Design is the destination for design professionals

Richard Wolfstrome, MISTD FRSA – Brand Designer & Co-Founder
Richard Wolfstrome, MISTD FRSA — Brand Designer & Co-Founder

An entrepreneurial award-winning designer with over 25 years’ experience, Richard’s body of work includes projects across a diverse range of sectors, from public, blue chip corporate, film and media, to the arts. Richard is a board director of the International Society of Typographic Designers, and an RSA Fellow.

Richard remains a Creative Barcode® member, Ambassador and is attributed as the designer of the original Creative Barcode brand and its launch web site.

Nathanael Marsh – UX & App Designer & Co-Founder
Nathanael Marsh — UX & App Designer & Co-Founder

Nathanael Marsh, an original co-founder of Creative Barcode®, is an award-winning designer of user interfaces, applications and service design. Trained in film production, graphic and multimedia design, Nat's core strength is taking raw information and translating it into easily understood and visually exciting formats, applying this underlying principle to video, web design, CD-Rom design or application development.

Nat remains a Creative Barcode® member, Ambassador and attributed CB UX designer & co-founder

David Farrington – Digital Media Developer & Co-Founder
David Farrington — Digital Media Developer & Co-Founder

A graduate of Brighton University with a BSc (Hons) in Digital Media Development, David has a wealth of innovative ideas and knowledge within new and emerging technology markets ranging from 21st century data encoding to web application development.

He has invaluable insight into market applications and on the launch team (2009 to 2010) he ensured that Creative Barcode made full use of all the latest technology in the most beneficial way for the end user.

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