01 September 2013

Top law firms support Intellectual Property Day, 18th September at 100% Design show, London in partnership with Creative Barcode

100% Design is the UK’s largest design trade event and central to the melting pot of creativity, ideas and celebration of design that forms the London Design Festival (‘LDF’). 

The show attracts tens of thousands of visitors, both national and international, keen to do business and see the latest innovations and product launches. Therefore, protecting the Intellectual Property rights (‘IP’) of exhibitors showing at 100% Design continues to be of paramount importance.

This year, 100% Design is proud to announce a new partnership with Creative Barcode, an incredibly innovative company at the forefront of digital IP. 

The partnership will operate under an IP policy ‘Admire the Work Acknowledge the Rights’ and will dedicate the 18th September to IP activities such as one to one meetings with lawyers from some of the UK’s leading legal firms specialising in creative industries.

The lawyers and IP advisors will be based in the International Business Centre where Exhibitors and visitors can drop in and ask a specific question or book a free 30 minute, one to one session in advance via www.creativebarcode.com/events

In the afternoon the team intend to hold a debate between lawyers, designers and brands on the subject of the proposed changes to Design Rights law which include introducing criminal sanctions for blatant copying of designs. Further details will be announced shortly.

100% Design’s Director, William Knight says; "100% Design respect and value our exhibitors' IP.  Accordingly, we've partnered with Creative Barcode to place its digital IP system and trust principles at the heart of the show.  We aim to raise positive awareness of IP to exhibitors and visitors alike."

Supporting Law firms and IP Advisors include Lewis Silken, Highbury, Walker Morris, Silverman Sherliker, Sanderson & Co, IP Quest, Blue Pencil and more to be confirmed

Editors' Notes:

  • About 100% Design
  • About Creative Barcode
  • Working in Partnership


 About 100% Design


100% Design is officially the UK's largest design trade event and the commercial cornerstone of the annual London Design Festival.

Held at the Earls Court Exhibition Centre in London, this year's event takes place on 18-21 September.

The 20,000 sq.m show, which provides a focus on four key industry sectors, establishes a launch pad for new brands and is expected to attract over 30,000 visitors in 2013, dominated by architects, interior designers, and a host of international visitors.

url: http://www.100percentdesign.co.uk

email: info@100percentdesign.co.uk

Any questions regards the IP Policy please contact show Director William Knight, email, William.knight@media-ten.com or Maxine J Horn, CEO Creative Barcode, email, m.j.horn@creativebarcode.com

For further press information and images please contact: Berna Sermet or Lucy Price, Caro Communications, Berna@carocommunications.com / lucy@carocommunications.com


About Creative Barcode



In just over two years, Creative Barcode has attracted thousands of users from more than 29 countries and has gained the endorsement of the World Intellectual Property Organisation (WIPO).

The CB system has never been breached.

Creative Barcode comprises a digital App (not mobile), QR code-based identifiers, a database-driven portal, a file transfer facility and a Trust Charter and Transfer of Ownership facility.  

The App enables users to generate their unique QR codes embedded with their ownership Meta Data and contact details, where applicable, plus other formal registrations and licensing information.

Uniquely a QR code can be edited to simultaneously update every item it has formerly been applied to, whether online or in print.

Thus, if an item of work and its IP is sold outright it only takes 3 minutes to change ownership details and simultaneously apply worldwide.

Creative Barcode is a trusted brand.  Its digital and visible IP system has removed a great deal of the IP complexity from early stage concept disclosure.  

Online, internet users can easily recognise 'Rights Reserved' or 'Free-Use' terms associated with the creative work and can swiftly contact the creator to gain permission to use, to license, to purchase or to commission original works.

Creative Barcode trust charter operates to three key principles - Etiquette (ask permission), Trust (don't rip me off), Ethics (do the right thing).

The principles are easy to abide by and hence the Creative Barcode system has built a substantial international framework around trust and ethics all supported by the WIPO's mediation service.

 If you Value it, Barcode it

Twitter @creativebarcode



01273 906067

Working in Partnership

IP awareness will be positively raised and a permission-based policy adopted as follows:-

  • All show visitors will be able to read and agree to the Trust Charter principles when they register to attend the show.
  • All exhibitors have the option to use the Creative Barcode IP application, and generate and embed their unique 'Rights Reserved' barcode into their main show image as displayed in the Exhibition Guide, in media and other collateral.  Codes travel with images and link to creators' IP status and contact details.

     This prevents images of works becoming 'orphan works' when separated from the owners' Meta Data and used unaccredited or without payment, where applicable. 

  • 100% Design will adopt a policy to allow photography only with the exhibitors' strict permission and source credit.  This will be communicated at entrance banners, on IP Policy postcards and notices displayed on exhibitor stands and at the show and exhibitor aisle entrance.  Any exhibitor can refuse or accept specific photography requests as suits their own interests.
  • 100% Design will take every opportunity to communicate the IP Policy in a friendly but firm manner to ensure respect and value for creativity is upheld and a positive awareness of IP is communicated to exhibitors and visitors.
  • The IP drop in and one to one meetings will take place on 18th September within the International Business Centre next to the International Pavilions.
  • The Design Rights debate will take place the afternoon of 18th September in the International hub next to the centre. TBC



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