|14 September 2012|
The Creative Barcode system enables any Creator or Company anywhere in the world to attribute & protect their intellectual property, concepts and completed creative work, on and offline.
Creative Barcode marks its 2nd year anniversary with the launch of unique Rights Reserved and Free-Use identifiers for Creators ‘completed’ works displayed on the internet, at exhibitions, in print.
The new barcodes follow on from the huge success of its digital IP identifier and App used by Creators to produce unique Safe-Disclosure barcodes & apply them to ‘concept’ works before disclosing to third parties, under a Trust Agreement.
Creative Barcode was recently featured in the Guardian UK Export Awards for its innovative achievement in IP protection which has attracted users in more than 20 Countries across 5 Continents.
It also secured the endorsement of the World Intellectual Property Organisation (WIPO) mediation services although not a single breach has arisen in 2 years.
Creative Barcode received a favourable mention in the Hooper’s Final Report following the Hargreaves UK Intellectual Property Review.
Julian Wilkins, Editor of Blue Pencil IP Magazine comments, “Creative Barcode offers liberty to Creative Industries with this non-complex & cost efficient way of registering and protecting their IP. It is fascinating to be part of their second anniversary and more so to predict that in 2 years’ time Creative Barcode will be the recognised identifier & source code for the digital tracking and recording of IP concepts and designs worldwide. Just as Elizabeth Murdoch, CEO of Shine recently observed, little over 2 years ago few had heard of the iPad, and look where it is now“.
The highly visible Rights Reserved and Free-Use codes for completed works displayed on the internet will significantly increase visibility and use of Creative Barcode. The unique url contained within each Rights Reserved code links directly to a Meta Data page attributing the Creator, displaying the IP status of their work and the contact details to license or buy the work whether direct or via a third party agent. Free-Use codes link to the Creators name and source credit.
These new icons will greatly assist internet users & viewers of work to understand what is free for them to use and what requires usage permission from the Creator & how to quickly contact the Creator.
The CB App and QR codes enable efficient IP management and maintenance of accurate ownership data. The App contains a data editing and transfer of ownership facility and a certificate of transfer. If a Creator sells their rights, the Rights Reserved code displayed on the item of work sold might already be featured on over 1000 web sites and print items. However, editing the data panel just once simultaneously changes the ownership details on every single item the Rights Reserved code has been applied to.
Say’s Maxine Horn, CEO, Creative Barcode, "It is estimated that there are over 50 million professional creators worldwide (design, digital, content, journalists, TV, film & radio script writers, photographers & illustrators) who acting as a critical mass would be a force to be reckoned with in context of attributing Creators & supporting ethical & fair trading terms designed to encourage innovation and uphold the value of creativity for the masses to enjoy".
The launch of Creative Barcode in September 2010 coincided with the announcement of the Hargreaves IP Review (Nov 2010) in which CB participated and continued to do so throughout the Hooper feasibility studies. However, whilst government pushes for non-complex solutions in the way that Creative Barcode has achieved, what was strikingly absent from the reviews was any encouragement to Creators who publicly distribute their work, to share in the responsibility & solutions by identifying ownership, IP status, usage terms and so forth”.
Without the Creators direct involvement it will remain difficult for consumer, education and business internet users – over £2bn of them - to know what is and isn’t free to download and use without permission or payment.
Regardless of whether ‘industry’ with or without some government funding, establishes a Digital Copyright Exchange registry with interoperable spokes, its success might be restricted if Creators do not identify works and rights at source for the benefit of internet / rights users.
Still in progress is the consultation and review to Reform the UK Registered and Unregistered Design Rights legal Framework http://www.ipo.gov.uk/hargreaves-design-events.htm
Creative Barcode has raised concerns regards a blanket removal of concepts from the system and a potentially skewed view that allowing copying of designs is needed to encourage innovation. The latter point raises eye brows since the blatant imitation of designs tends to most often occur between independent designers and small businesses versus high street retailers who scour the web for new designs to mass produce imitations without any recognition of or commercial reward to the imitated Originator.
Creative Barcode has proposed an alternative measure to introduce some form of ‘imitation levy’ to enable authorised imitation and mass production in return for a fixed % of the first 3 years sales of the imitated product to be paid to the Originator. Those wishing to avoid an imitation levy can do so by investing in their own innovation and design and not taking a free ride off of the back of Originators.
Those leading the review and importantly the decision makers amending the legal framework could themselves take an innovation approach to avoid sticking plasters over an out of date, over-complex existing framework. To help them, the UK has some fantastic service designers.
Along with organisations such as Anti-Copying in Design (ACID), Creative Barcode continue to stand-up for Creators and further develop non-complex, low-cost, fair & ethical mechanisms that are legally robust.
Anti-Copying law and criminal sanctions will not restrict innovation if an authorised imitation and remuneration levy were introduced and with it fair attribution for Creators.
Creative Barcode in partnership with Blue Pencil recently announced an IP Innovation Fund to galvanise the input of the legal and IP sector to focus on ‘innovation’ of less complex & fair mechanisms fit for a digital age. http://www.creativebarcode.com/newsitem?item=67
About Creative Barcode
Creative Barcode is a digital Intellectual Property identifier system and App used by Creators to produce Safe-Disclosure, Rights Reserved and Free-Use unique barcodes. It enables any Creator or Company anywhere in the world to attribute & protect their intellectual property, concepts and completed creative work, on and offline.
Creative Barcode is the first innovation in the Intellectual Property sector for more than three decades, fit for the digital age.
What does it cost to join Creative Barcode?
As of Monday 17th September, 2012:
CB-LITE is free of charge. It enables users to create and apply Free-Use Barcodes and denote their support of the terms of the Trust Charter.
CB-PRO is £30 plus for 120 credits used to create all four barcodes as applicable. CB-PRO users also have access and unrestricted use of the file transfer system. Users simply buy more credit as needed.
All users gain a community directory entry and display as a signatory on the Trust Charter.
For Further Information
T: + 44 (0) 1273 906067
http://www.linkedin.com/groups - Group Name Creative Barcode