29 October 2011

British Library, Creative Barcode and 100% Open introduce Open Innovation: The Challenges & Solutions Half day conference, London: 29 November 2011

In the new era of digital idea sharing, open innovation and collaborative working, the ability of an organisation to develop and to commercialise innovative ideas can dramatically increase.

However, with these new opportunities come challenges and obstacles. How do you build and engender trust? How do you maintain respect and protection of intellectual property in collaborative co-creation? How do you motivate employees to participate in idea generation?

What is the role of Universities in open-innovation – can they commercialise and monetise knowledge?

The half day conference will be attended by some of Europe’s leading Open Innovation experts including IP Strategist and author Donal O’Connell, Mike Addison Open Innovation champion Procter & Gamble, Open Innovation Manager Harry Barraza, Unilever, Jogesh Limbani, Open Innovation Orange Labs, Paul Mellor, Creative Director Mellor & Scott and Brussels’s based tri-lingual lawyer Joren De Wachter specialising in IT, IP and Business Model Integration.

The expert panel will lead the debate & with the audience seek to address the challenges head-on; overcome perceived obstacles and seek to open-up new opportunities.

Three main themes will be covered in sessions chaired by David Simoes-Brown, Director, 100% Open and Maxine Horn, CEO, Creative Barcode and overall MC, Nigel Spencer, Research Manager, British Library.

Refer to http://www.creativebarcode.com/eventdetails?item=7 for full event programme


The event forms part of the British Library’s contribution to the Open Innovation Project an funded EU programme, in  which the British Library is a partner. It also includes partners across Europe including UK Universities of Plymouth, Dublin; UCL, Edinburgh and Germany’s University of Kassel plus local government and business support organisations.


The project is funded by the European Union Interreg IVB NWE Programme.  This programme provides partial funding for transnational projects in the North West European Co-operation Zone over the period 2007-2013. The priority areas for the programme are:  Innovation; Environmental challenges; Connectivity, and: Promoting strong and prosperous communities. The NWE Zone includes:  France, Belgium, Netherlands, Luxembourg, Germany, United Kingdom, Ireland and Switzerland




For further about the conference contact:


British Library; Nigel Spencer, nigel.spencer@bl.uk

Creative Barcode, Maxine Horn, m.j.horn@creativebarcode.com

100% Open,David Simoes-Brown david@100open.com


The British Library is the national library of the United Kingdom and one of the world's greatest research libraries. It provides world class information services to the academic, business, research and scientific communities and offers unparalleled access to the world’s largest and most comprehensive research collection. The Library's collection has developed over 250 years and exceeds 150 million separate items representing every age of written civilisation and includes books, journals, manuscripts, maps, stamps, music, patents, photographs, newspapers and sound recordings in all written and spoken languages. Up to 10 million people visit the British Library website - www.bl.uk - every year where they can view up to 4 million digitised collection items and over 40 million pages.  




Maxine Horn / Nigel Spencer
Creative Barcode/British Library
United Kingdom
team@creativebarcode.com / research@bl.uk

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