13 August 2018

100% Design announces INTELLECTUAL PROPERTY Partnership with Creative Barcode

100% Design announces INTELLECTUAL PROPERTY Partnership with Creative Barcode

As the UK’s leading contemporary design exhibition, 100% Design not only respects and values its exhibitor’s Intellectual Property, but is also committed to raising awareness of IP protection, issues and tools.

For the 5th consecutive year 100% Design has maintained an IP partnership with Creative Barcode. 

Hundreds of innovative, new and unique products are showcased, many of which are unveiled for the first time. The protection of these designs is an essential part of providing a successful environment for exhibitors and visitors to the show.

Protection and owners’ accurate design credit is a vital component ensuring the value of a design is upheld. This is inherent in 100% Design shows operating principles. Before photographing any design exhibits, visitors must secure the permission of exhibitors to photograph and any publication of photographs must include an accurate source credit to the Creator.

Paul Smith Design http://c-b.me/456  Photography http://www.nickdunmur.com


100% Design has adopted a simple IP policy for everyone at the show, developed with Creative Barcode; ‘Admire the work, acknowledge the rights’. The policy allows photography at the exhibition only with the exhibitor/rights-holder’s permission and uses Creative Barcode’s trust charter and digital IP attribution system for guidance. The use of product visual imagery is permissible only with the IP owners written consent.

Editors Notes.


Launched in September 2010 Creative Barcode simplified early-stage Intellectual Property protection and disclosure. It places ethics, trust and etiquette at the heart of its operating principles. Endorsed by the World Intellectual Property Organisation, Creative Barcode is a digital Intellectual Property Registration (IPR) system that enables Creators of innovation; design and copyright work to register, time stamp and attribute ownership data and usage terms. It is fast, easy and very cost-effective to use. The system automatically generates a Registration Certificate, IP Tag/URL and QR code confirming ownership, usage and licensing terms, as applicable to each concept, project, pitch or completed item of work.



100% DESIGN (Media ten)

Originally targeted towards the design industry in the UK, 100% Design was first staged in 1995. Today, the show attracts more than 27,000 visitors including architects, designers and interiors specialists.

Featuring an unrivalled talk’s programme, bespoke installations and a curated selection of world leading international brands, 100% Design is the dedicated meeting place for design in London.


100% Design takes place across four days at Olympia London, from 19 -22 September, concurrently to London Design Festival.





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