08 January 2018

Ex-Getty Images and Shutterstock Sales and Marketing Managers appointed Directors of Creative Barcode

Tony Graham and Stephen West have been appointed to the Creative Barcode management team. The directors will pool contacts and resources with the Creative Barcode team to launch a blockchain enabled, automated licensing platform designed for the visual creative content industries.

Graham and West have accumulated over 50 years experience dedicated to sales and marketing roles within the world’s leading image stock agencies. Bringing that experience together with the Creative Barcode visual asset IP platform, blockchain business model and extensive 2D and 3D design sector experience creates a powerful resource.

Steve West  Tony Graham


Maxine Horn, CEO, Creative Barcode says “the team aim to significantly improve the commercial model within the visual content licensing market place and open up new income streams for designers, creators and content owners worldwide. We are delighted to welcome Tony and Stephen aboard”.

Creative Barcode known for their innovative digital intellectual property system enables tagging and correct attribution of owners’ visual assets. In recent years the firm has closely followed and researched the development of new technologies such as blockchain and has crafted and verified a new business model ripe for implementation within the creative visual industries.

The merged teams are in deep discussion with a number of blockchain and media investment groups interested in taking the existing Creative Barcode platform forward and shaping the IP Blockchain. The team expect to select their investment and technology partners in the first quarter of 2018.

World Intellectual Property Organisation (WIPO), UK IPO and British Library Business and IP Centre support Creative Barcode ethical IP policies. The latter two field senior representatives on the Creative Barcode Advisory Board.


Editors Notes


Steve West:

2018 - Present - Consulting: Sales and Business Development.
2011-2017 – Shutterstock:  First employee in the UK  and set up all aspects of the office which now currently employs around 100 people.  Key driver of Sales, Marketing and Business Development across the Agency, Corporate and Media sectors.
2001- 2010 – Getty Images:   Media Sector, involved in many $1 Million+ deals UK deals.  Spent one year in Singapore setting up the Media and Corporate sales team, driving sales throughout South East Asia.
2006-2007 – Media Vast: First Sales person in the UK, tasked with setting up and driving the UK media business.

Tony Graham

2018 – present – Consulting: Sales and business development
2006 – 2015 –  Getty Images: Managed Corporate, Agency and Sport divisions, of revenue approx. £10m per year
2004 – 2006 –  Reuters; Business Development


For further information contact

Creative barcode

Maxine J Horn, CEO



07803 297150


Tony Graham

Mobile 07471 351879

Stephen West

Mobile 07713 434832


Creative Barcode

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