16 January 2017

Industrial Design Rights: Intellectual Property (IP) Blockchain appoint Advisory Board

Image source: http://www.renfrewgroup.com/portfolio/triumph-sprint-st/

In the run-up to a $7.5m fund raise, headed up by Geneva based Investment strategist, Stuart Wilkins, IP Blockchain backed by Creative Barcode, announces appointment of Advisory Board.

The Advisory Board is selected to provide a 360-degree perspective of creative industry users, law, industrial design, consumer-behaviours, market knowledge and technical and business modelling.

First round of appointments are:


Advisory Board

·      Renowned Industrial Designer, Bruce Renfrew, Chairman & Founder, Renfrew Group https://uk.linkedin.com/in/bruce-renfrew-0353858

·      International Creative industries trade advisor, Christine Losecaat


·      Creative Industries platform founder & CEO, Michael Tomes, Creative Pool https://uk.linkedin.com/in/michaelfromcreativepool

·      Director, TAS Digital Strategy & Analytics, Ernst & Young, Vivike Sedov, https://www.linkedin.com/in/vivsedov


·      Vice President, Commercial Sales, Simon Porter IBM Europe


·      Research & BDM, Nigel Spencer, British Library IP Centre https://uk.linkedin.com/in/nigel-spencer-1b072a21

·      Blockchain & Security expert, Johnathan Turrall, Director, MetaLair


·      President and Founder of Society of British & International Design (SBID) and Interior Designer, Vanessa Brady OBE, Society  https://uk.linkedin.com/in/vbrady

·      Investment Strategist, Stuart Wilkins, Founder Blue Pencil Investments


Board Observers

·      Director, Copyright & IP Enforcement, Dr. Ros Lynch, Intellectual Property Office https://uk.linkedin.com/in/ros-lynch-126b5093

·      CE0, Creative Barcode, Maxine J Horn https://uk.linkedin.com/in/maxinejhorn


The fund raise seeks to secure a series A first round $7.5m investment from a leading technology VC firm seeking to pioneer the first Blockchain for Unregistered Design Rights attribution and micro-payment licensing of design imagery.

The proposition seeks to enable Unregistered Design Rights (UDR) to become accurately attributed and through irrefutable publication dates, more easily tradable. UDR’s receive 10 years automatic protection whilst copyright receives 25 years + 50-70 years post death of the author/creator. UDR’s must be made available for license by year 5. Unregistered Community Designs are automatically protected for just 3 years.

It is notoriously difficult and expensive to pursue infringement of a UDR not least of all when the concept journey is rarely recorded, nor iterations, release dates, designer attributions nor formal licensing agreements or values known.

Even Community Registered Design infringement cases can fail to be upheld on aesthetic and minor detail points of difference, placing designers and design firms and their manufacturers in a very fragile position.

Announced today by trade association ACID, this point is reinforced in the conclusion of the design infringement allegation brought about by manufacturers of the Trunki child’s ride-on suitcase, designed by Rob Law, against Hong Kong based PMS International, the budget manufacturer of Kiddee-case.

The full story includes a link to an earlier High Court Appeal and the layman’s terms assessment of the case.  Legal issues resulted in the infringement being whittled down to a short list of similarities/differences, supporting / defending the infringement. See table within case assessment overview here


After an expensive, three-year battle, Trunki were unsuccessful. The result demonstrates how misunderstood the value of design and innovation is when details are whittled down to minor items rather than the accumulative value of the design and its market impact. Trunki pioneered and paid their way through the innovation journey, registered their design and opened up new markets.  PMS used Trunki’s extensive journey, design blueprint, market position, and bagged themselves a free ride. Something PMS admit to, but legal nuance does not take ‘doing the right thing’ into account, it just focus in on the detail of the law itself.

ACID full story can be read here


The case highlights that even design firms who do formally protect their designs are subject to lengthy and expensive enforcement cases, with rarely a happy outcome.

UDR IP Blockchain

It brings into sharp focus the requirement for correct design attribution, formal tamper-proof recording of original designs, linked iteration journeys, formal insertion of UDR and copyright tags in product imagery, formal license terms, a formal requirement to attribute the designer and use of makers-marks stamped into original product.  Without which, infringement pursuit will always be subject to lack of evidenced detail, scant visual imagery attached to registered design submissions, no itteration recording etc and thus whittle case assessment down to insufficient minor considerations.


IP Blockchain will ensure the process of UDR protection is fast, simple, low cost and irrefutable. At its barest minimum, it will ensure that correct attribution and historic record, is irrefutable


For further information contact


01273 907067

Twitter @creativebarcode

Blockchain Industrial design rights article http://www.creativebarcode.co.uk/newsitem.html?item=124



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