03 March 2015

Suzanne Noble founder of Frugl is crowned Startacus Self Starter of the Year


Startacus announces the winner of their annual Self Starter of the Year Award, through which innovation, entrepreneurship and all round self-starter spirit is celebrated within their growing community of enterprising individuals.


Suzanne Noble, is founder of Frugl, a new events discovery App that helps Londoners on a budget find affordable things to do.  Suzanne is very much the epitome of what makes a real self- starter; a 50-something who had a great idea for a business and quit her job to pursue it. One year on, with the help of a new co-founder and some web developers in Shoreditch, she has herself a thriving digital enterprise that has already been featured in The Sun, The London Evening Standard, Look, and Tech City News.


Along with the accolade of being named Self Starter of the Year, Suzanne has also won a treasure trove of prizes; £1k worth of consumer market research from  Marketest, a Huddlebuy gold card, Creative Barcode digital  IP protection , Innovation Bank membership, £100 of Moo.com credit, £250 of Net Lawman Credit, 1 year’s free use of Penelope and a ‘Self Starter of the Year’ trophy.


For the duration of the year Startacus awards a member of their online community with a ‘Self-Starter of the Week’ title for entrepreneurial spirit, inspiring work, innovation, enterprise success, or social impact. 2014’s weekly winners were short-listed to just 8 finalists selected to pitch to the Startacus community, describing why they deserved to be awarded the Self Starter of the Year title. Thousands of votes were cast over the final resulting in Suzanne Noble emerging as winner.

Startacus Co-Founder Alastair Cameron said:

 "We are delighted that Suzanne has been named as our Self Starter of the Year as she demonstrates really well the ethos we try to nurture within the Startacus community.  She is enterprising and innovative, but most importantly she is an inspiration to anyone who has ever thought of doing something with their big or small idea; living proof that with guts, determination and a lot of hard work, pretty much anything is possible”

Suzanne was delighted and flattered to accept the award, which comes after the busiest and most challenging year of her life.  She said:

“Winning the "Self-Starter of the Year" feels like a real achievement after twelve months of what has been a roller coaster ride of a year. From being on the Accelerator Academy to launching Frugl, winning the Smarta Mobile Business of the Year and achieving thousands of downloads, I can't remember a time in my career that was packed with so many exciting and challenging moments. I'm looking forward to utilising some of the fabulous prizes, especially the market research package Marketest that will prove to be especially useful as we move into our next phase of development."

Suzanne follows in the footsteps of outgoing ‘Self Starter of the Year’ Jennifer Duthie, founder of innovative customisable children’s footwear range Skribbies, whose business is going from strength to strength and who has recently received investment on the BBC’s hit entrepreneurship programme Dragons Den.

Self Starter of the Week Awards will be recommencing later in 2015. To be considered, self starters should register for free on Startacus and await further information.


For further information, please contact; Alastair Cameron, Co Founder, Startacus.net

(Email) alastair@startacus.net       


Notes to editors


1.   Startacus,The Self Start Society, is the place for enterprising people to learn, share, connect and bring ideas to life.

2.    The Startacus web address is www.startacus.net

3.    For further information on Frugl see http://www.frugl.com/

4.    Our announcement of the winners and runners up can be found here http://startacus.net/culture/the-self-starter-of-the-year-winner

5.   Images are available on request






Alastair Cameron


Place Holder text