|07 August 2014|
An IP presentation, discussion and Q & A with 3 IP Lawyers, CIPR past President Chris Genasi , Brand consultant Paul Mellor, Mellor & Scott and Maxine Horn CEO, Creative Barcode hosted by British Library
At a recent business event when Creative Barcode CEO Maxine Horn was asked what she did by the young Marketing Manager of an Arts Centre, she said I have developed a new Intellectual Property system fit for copyright in the digital age. The alarming response was,” I thought the Internet had got rid of copyright! ”
In the digital age internet users accessing creative works have an expectation for fast and free which is causing problems for the creative professions who sell creativity and time.
Similarly consultants requested to submit full proposals supporting a business pitch can be disappointed to discover their strategic and creative ideas utilised despite not having been awarded the contract.
It raises questions as to whether a low level understanding of intellectual property rights both by commissioners of work and those pitching for it is the root cause for lack of etiquette and ethics in business today.
Alastair McCapra, Chief Executive, CIPR said “New developments in technology mean that others can copy and republish your material at the click of a button and you can do the same to theirs. Whilst intellectual property legislation has struggled to keep up with the pace of change, working closely with Creative Barcode will provide our members with a great opportunity to get ahead on this vital issue.”
This IP event will provide an opportunity to PR consultants, journalists and writers of all type to learn about how they can use Intellectual Property Rights in a visible, proud and positive way within their business.
This event is for all types of writers, journalists and PR professionals.
CIPR members can earn 5 CPD points for attending this event.
Tickets £10 each – book here http://www.creativebarcode.co.uk/eventdetails.html?item=14
Date: September 11th, 2014
Venue: British Library, IP Centre (first floor) 96 Euston Road, London, NW1 2DB
Time: 2pm arrival and refreshments
· 2.15pm Welcome to British Library IP Centre, Nigel Spencer
· 2.25pm Introduction to Creative Barcode and how their IP Tag and safe-disclosure system can be utilised by writers and consultants pitching and publishing articles and PR proposals, Maxine Horn
· 3.10 pm Design Consultant experience of using Creative Barcode to safeguard design proposals during pitches and throughout design development, Paul Mellor, Mellor & Scott
· 3.25 pm Open Q & A debate with IP panel, Tom Harris, Sanderson & Co, Robert MacGinn, Silverman Sherliker, Christi Mitchell, Highbury, Julian Wilkins IP consultant with Devereaux Solicitor, Joanne Frear, Jeffrey Green Russell, Chris Genasi Past President of CIPR, Chaired by Maxine Horn
· 4.45 Close
About Creative Barcode
Not for Profit, Creative Barcode launched in September 2010 as a digital age, non-complex Intellectual Property system. Today it has more than 1000 members across 30 Countries; it is endorsed by World Intellectual Property Organisation (WIPO) and supported by British Library IP Centre. It has never been breached.
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